Martins Data Services
Clean your database
We can clean your database:
- You avoid sending multiple copies of same mail piece to the same person
- Money savings - with full and correct post coding you can get New Zealand Post discounts
- Compliance with the Privacy Act 1993 – ensuring you data is current and correct
- You present a professional image on all of your customer correspondence
- Get rid of embarrassing and costly duplicate entries
Furthermore, once we have removed (or flagged) duplicate records, standardised fields, added post codes, split out the names, checked and cleaned email addresses – we can add Martins data to ensure that you are reaching everyone you need to. Each new Martins record added will be charged at the same rate as your cleaned data.
What we can clean:
- Casing – will make all Sentence Case – Mixture of Upper and Lower Case(Many databases are stored ALL IN CAPITALS!)
- Cleaning Address fields for New Zealand Post compliance
- Adding New Zealand Post Codes, Standardising the Phone and Fax numbers, and STD codes
- Splitting out the Contact Names and Casing, and Adding Titles
- Removing or Flagging duplicates
Deduping and Merge Purge
A merge-purge involves joining two or more databases and keeping only one copy of each record (generally a company, but could also be individual contacts). Preference can be given to newest records, or if we are merging data, we can select the most detailed record.
SOA (Statement of Accuracy) Certificates
SOA (Statement of Accuracy) Certificates for Volumepost discounts. From July 2008 all data used for VolumePost discounts was required to have a SOA (Statement of Accuracy). Data was initially required to be 85% "accurate", rising to 95% progressively in July 2009.
Martins can help get your data up to the standard required by New Zealand Post - at present this is a match rate of 80% to the PAF (Postal Address File).
Renewal of your Statement of Accuracy SOA will be an annual requirement.
To obtain the best Statement of Accuracy SOA score for your data, and enable your business to get full New Zealand Post bulk mail discounts talk to us today.