Blog

More about Martins




Founders of
Martins Business Databases

Brent and Debbie Martin

History

B & D Martin Consultants Ltd (now Martins Ltd) was formed in 1989 by Brent Martin who has a Bachelor of Architecture degree from Auckland University and who has worked in Architectural practices.  With this background in the Building Industry, our database grew to include Architects, Interior Designers, Architectural Designers, Structural Engineers, Civil Engineers, Mechanical Engineers, Electrical Engineers, Kitchen & Bathroom Designers and Building Companies.  25 years of building our database means it now includes all industries in New Zealand. With a staff of 17, the database has remained accurate, and is constantly being updated. For the last 15 years Martins have been collecting email addresses, and currently have one of the most comprehensive business email databases in New Zealand.

Progressively, businesses have moved toward increasing their Direct Marketing spend as companies implement CRM (Customer Relationship Management) software.  Accurate, quality data is what fuels these CRM systems and the ability to purchase these direct from Martins, with constant updates makes sound business sense.

Mission Statement



Our aim is not only to have the largest database – it is to have the best database.  We target specialist industries and ensure we have accurate data and wide coverage.

Databases

Our data is divided into distinct speciality areas:

Specialist Areas

Deliverability - 98%

  • On Mailing Addresses only

Selection Criteria

  • Industry
  • Regional
  • Job Titles
  • Staff Numbers
  • Profession/Trade
  • Suburb
  • Post Code
  • Modelled/Actual Turnover
  • ANZSIC – Australian and New Zealand Industry Classification

Data Format

We normally supply data in an Excel format.  Although we can supply in virtually any standard format to suit your business.

Delivery

Counts - In most cases we can have a count back to you on the same day.
Orders - We can also deliver data within 24 hours if required (emailed).

Source of Data

Raw Source:  Public Registers (Architects, Engineers etc), Associations, Websites, Public Directories
Main Source:  Telephone surveys, (Tele-checking), GNAs (Gone No Address), Emails, Client Feedback

Email Marketing

  • We design the HTML Message – with links and landing pages for information requests
  • We send your Email – at optimum times, and on optimum days
  • Martins manage all Unsubscribes
  • We send comprehensive Reporting through to you  –  who opened the email, who clicked on links, and who requested further information.

Summary

Martins are a New Zealand owned and operated business.  We have been providing accurate business contacts for the past 25 years, and intend to continue doing this for many years to come.  We have achieved this high standard of accuracy by making sure our data is constantly being checked and updated to be the best we can make it.