Clean up your Database in 2022

With so many changes to New Zealand businesses, you need to be certain you are still getting through to your existing customers, and growing your business with new customer contacts.

We can clean, enhance, append new names, add industry codes and  staff numbers to your database to give you a better view of your customers. We can also add ANZSIC codes adding another level of detail. What is an ANZSIC Code? It's the Australia/New Zealand Standard Industrial Classification code, a 4 digit industry code that will drill down even further with detailed industry classification. Every one of our Business contacts has one of these codes. For more info click Data Services

Database Cleaning - This is the beginning process where we start by removing the duplicate records - these can be flagged for removal, so you know how many there are. We will then correct the Casing, making all your data "Sentence Cased" (a mixture of upper and lower case letters). We will clean address fields for New Zealand Post Codes. We will split Contact names, and add Job Titles as part of the process. For more information click Data Cleaning

Data Enhancing - We enhance your data by adding missing demographic fields to your existing records. This is a continuation of the cleaning process. We can add the following fields to your existing database: Phone Numbers (both landline and mobile), Branches, Contact Names, Email addresses, Street addresses, Postcodes, Staff Numbers, Type of Business (Industry) ANZSIC Codes and website addresses. To see the full list of fields click Data Services

Data Appending - We can add new Business Contacts to your database with full fields including: Company Name, Trading Name, Postal Address, Postal Postcode, Street Address, Street Address Postcode, Telephone Number, Mobile Number, First Name, Last Name, Full Contact Name, Job Title, Staff Numbers, Core Business, Email address and ANZSIC Code. For a view of all the industries we cover click Databases

Profiling and Marketing Analysis - Once we have enhanced your database and added ANZSIC codes with industry descriptions, we can profile your best customers. Then we can provide additional matching records, which will give you a full and complete database to ensure you reach your existing and new customers, and then you'll get the most value from your database.

Privacy Matters - Dealing with Data Decay
We know better than most how hard it is to keep a Business database up-to-date. This is not surprising when and overseas reports says "Data entropy results in over 70% of B2B data decaying per year".  Over the past year in particular we have seen the rate of change increased markedly due to the Covid Pandemic. So it should come as no surprise that there has been a huge amount of movement and change in both people and Companies.