Martins are one of the first companies, and the only "Business Only" database to be approved for the Marketing Associations' Data Warranty Register (DWR). A small but growing number of companies are adopting the Marketing Association’s Data Warranty Register (DWR) programme to assure customers their information is being treated with privacy and respect.
Auckland-based B2B mailing list and marketing database company Martins has recently been awarded the DWR Trustmark. MD Brent Martin says it is an effective way to tell clients they can use his company’s data with confidence. He says his company, which now carries the trustmark on its website and emails, has secured new business as a direct consequence of being registered. Launched earlier this year, the DWR provides assurance the carrier complies with legal and best practice data standards.
Read the full article on the DWR
More on the Data Warranty Register on the Marketing Associations website
Auckland-based B2B mailing list and marketing database company Martins has recently been awarded the DWR Trustmark. MD Brent Martin says it is an effective way to tell clients they can use his company’s data with confidence. He says his company, which now carries the trustmark on its website and emails, has secured new business as a direct consequence of being registered. Launched earlier this year, the DWR provides assurance the carrier complies with legal and best practice data standards.
Read the full article on the DWR
More on the Data Warranty Register on the Marketing Associations website