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Postcoding

New Zealand Post introduced new post codes in July 2006. They have also changed the addressing standards for envelopes.

As these changes were being formulated and introduced to the NZ market, NZ Post kept us informed and consulted with us. Over the last 24 months we have developed software that will accurately replace the old post codes with the new.

Our software can match your existing address details to the PAF file (Postal Address File) to ensure that it is correct and adheres to the new addressing standards.

Although there is a two year transition period (July 2008) until it becomes mandatory to use the new post codes, any company using VolumePost will eventually be required to implement these changes.

APPENDING NEW POST CODES

We will:

  • Match your data with the PAF (Postal Address File)
  • Append a new Post Code
  • Ensure your Address Fields conform to NZ Posts new Address Standards

If you would like more information about Postcoding and Address formatting please contact us

SOA - Statement of Accuracy Certificates Issuing

SOA Cerfticates for Volumepost discounts

From July 2008 all data used for VolumePost discounts was required to have a SOA (Statement of Accuracy). Data was initially required to be 85% "accurate", rising to 95% progressively in July 2009.

Martins can issue you with a Statement of Accuracy, required to qualify for Volumepost discounts with NZ Post. We can also help get your data up to the standard required by NZ Post - at present this is a match rate of 85% to the PAF (Postal Address File).

Many clients are shocked to see their SOA rate at around 60%, which can be caused by a number of data issues including having old post codes and incorrectly formatted address fields.

Renewal of your SOA will be an annual requirement.

To obtain the best SOA score for your data and enable your business to get full NZ Post bulk mail discounts talk to us today.

Data Cleaning

Pay for only the cleaned, good records.

The number of good, useable and up-to-date records at the end of the cleaning process is what is of most importance to you. Therefore this is all we charge for.

Adding Martins Data

Furthermore, once we have removed (or flagged) duplicate records, standardized fields, added post codes, split out the names, checked and cleaned email addresses – we can add Martins data to ensure that you are reaching everyone you need to. Each new Martins record added will be charged at the same rate as your cleaned data.

What we can clean:
  • Casing – will make all Sentence Case – Mixture of Upper and Lower Case
    (Many databases are stored ALL IN CAPITALS!)
  • Cleaning Address fields for NZ Post compliance
  • Adding NZ Post Codes
  • Standardising the Phone & Fax numbers and STD codes
  • Splitting out the Contact Names and Casing, Adding Title
  • Removing or Flagging duplicates

Your customer database is the life blood of your company - but how accurate is it?

Is your customer information held in a number of different databases, is it have a mixture of upper and lower casing, are the email addresses all correct, are there NZ Post Codes on all the addresses, are the contact names split out into first name, surname?  Can you actually use the data for mail outs or are there too many messy records? 

An up-to-date and cleaned database means…

  • You avoid sending multiple copies of same mail piece to the same person
  • Money savings - with full and correct post coding you can get NZ Post discounts
  • Compliance with the Privacy Act 1993 – ensuring you data is current and correct
  • You present a professional image on all of your customer correspondence
  • Get rid of embarrassing duplicate entries 
If you would like more information about cleaning up your database please contact us

Deduping, Merge Purge

Most databases contain duplicates, which can lead to all sorts of problems. Martins have developed fuzzy search algorithms to help keep a single copy of each record. Duplicates can be either removed or flagged.

A merge-purge involves joining two or more databases and keeping only one copy of each record (generally a company, but could also be individual contacts). Preference can be given to newest records or if we are merging data we can select the most detailed record.

If you would like more information about deduping or performing a merge-purge please contact us

Enhancing

Martins can offer to enhance your in-house database by file matching your records to the Martins database. Your data can then be enhanced by adding any of the following fields - Phone Number, Fax Number, Mobile Number, E-Mail Address, Contact Name, Street Address, Post Code, Staff Numbers, ANZSIC Code, Type of Business or Website. Martins can then add companies you should have to make sure you are reaching your entire audience (selecting by any combination of Staff Size, Industry, Region or List codes).

If you would like more information on enhancing  your database please contact us

Data Hosting

Maintaining a database takes you away from work you should be doing. Because we are a database company we are the professionals when it comes to keeping a database up-to-date. Data hosting options may be subject to confidentiality and competitions clauses.

If you would like more information regarding Martins hosting your business database please contact us

Database Creation

Martins are also able to develop bespoke database solutions. We can develop a Microsoft Access front end for your database, and help make you work more efficiently. Among many of our past projects are corporate and consumer databases, data entry screens and CRM systems (Customer Relationship Management).

If you would like more information regarding Martins database solutions please contact us

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LATEST NEWS

31 May 2010
Selection Fee Rise

Our Selection of $150.00 per order rose to $200.00 per order on the 31st May 2010.
What is a Selection Fee? Unlike many other List Owners, Martins do not have minimum quantities (typically 1000 records plus). As we have very specialised lists, we can often have low numbers so we have a Selection Fee instead. This covers the time to run counts, pull the data and supply (normally via email). $200.00 is still at the lower end of the market for a Selection/Set Up fee.
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19 August 2009
Decision Tree for Complying with The Unsolicited Electronic Messages Act 2007

It has been nearly 2 years since this Act became law and we are still finding a high level of misunderstanding & confusion over whether businesses can email or not. We thought it would be helpful to provide a graphical guide to the Act in the form of a Decision Tree that you can follow down using the questions and Yes/No responses in the form of a PDF.
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13 January 2009
Martins Turns 20

2009 is a significant year for us at Martins as it marks our 20th birthday. Started after the sharemarket crash in the late 1980's (1989), the market we worked in was a very different place. We would like to take this opportunity to thank our clients for your support over the last 20 years - we are still actively working with clients that we have dealt with since we started.
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14 August 2008
Martins Issue NZ Post SOAs- Statement of Accuracy Certificates

Martins can issue you with a Statement of Accuracy, required to qualify for Volumepost discounts with NZ Post. We can also help get your data up to the standard required by NZ Post - at present this is a match rate of 85% to the PAF (Postal Address File).
More...

10 April 2008
NZ List Warranty Register

Martins are proudly announced as an Inaugural List Warranty Register registrant - transparent assurance of the quality of our lists
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Auckland Office
Ph 09-636 1300
Fax  09-636 1400

Waikato Office
Ph 07-823 0410

info@martins.co.nz

Marketing Association
Martin Consultants are proud to be members of the New Zealand Marketing Association.
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List Warranty Register

List Warranty Register
Transparent assurance by List Owners that they are compiling, using and/or maintaining lists in a fashion that is compliant with the Privacy Act 1993.
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NZ Data Advisory Network

Data Advisory Network
Martin Consultants are proud to be members of the Data Advisory Network (DAN).
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