P O Box 13393 Onehunga Auckland Ph 09-636 1300 info@martins.co.nz www.martins.co.nz

September 2006

Hi Marketer,

Spring has sprung and we are already seeing an increase in marketing activity for the lead up to Christmas.

We have some Feature Lists that we would like to tell you about and some important information on changes to addressed mail that you need to be aware of.

• Featured Lists
• NZ Post - Post Code Changes
• Email Tips
• Email Case Study
• Contact Us

Featured Lists - The Professionals

Doctors

This is a list of General Practictioners or Specialists practicing at Medical or Health Centers. 3115 named contacts at over 1300 medical centers.

Click here for the Doctors fact sheet

Accountants

This database contains the contact details of over 1700 Chartered Accountants at companies throughout New Zealand.

Click here to learn more about our Chartered Accountants list

Lawyers

Targets Barristers and Solicitors throughout New Zealand. 2753 named contacts with 2530 email addresses.

Click here to view Lawyer fact sheet

Architects

Our Registered Architects list now contains over 1300 contacts. In larger firms we target multiple Architects within the practice. More than ever, these Specifiers require your technical information to enable your products to be included in the Specifications.

Click here to view the Architects fact sheet

Travel Agents

This lists targets Travel Agents throughout NZ and has a total of 589 contacts with email addresses.

Click her to view Travel Agents fact sheet

Surveyors

Our surveyors database has 455 registered/cadastral surveyors.

Click here to view Surveyors information

Librarians

Librarians can be key influencers in decision making, make sure they have the most up-to-date information by contacting them directly. We have 485 contacts on this list.

Click here to view Librarians fact sheet

Vets

Contains the details of 900 Practicing Veterinarian at Vet Surgeries.

Click here to view the Veterinarian fact sheet

Glaziers

We have 468 companies that deal with glass throughout New Zealand.

Click here to view Glaziers fact sheet

Post Code Changes Update

Statement of Accuracy

After 1 July 2008, bulk mail customers will need to comply with the new postcodes and address standards in order to receive bulk mail discounts. From July 2008, customers must link bulk mail lodgements to an Statement of Accuracy (SOA). At that time, accuracy of 85% must be achieved or a price adjustment will apply. The SOA will be increased progressively to 95% over time.

If you are a bulk mail customer, you need to start thinking about the options for your business. Now is the time to reformat and postcode your address data. Consider making these important changes to your database over the quiet Christmas holiday period.

Click here to download Cleaning Data PDF

Addressing Standards

NZ Post has made some changes to the addressing format for bulk mail. If you are involved in data entry you should be aware of these changes.

Click here to request the complimentary Powerpoint presentation

Email Tips - Guide to emailing

This method of marketing is only one of the many forms of contact you have with your clients, but it is extremely effective in getting messages directly to the decision-maker. It also saves you time and money and generates instant results.

Our clients are using email marketing for:

• Introducing new products
• Invitations to Product Launches & Trade Events
• Increasing website traffic
• Sending regular e-newsletters
• Competitions
• Press releases - breaking news
• Surveying existing customers

Click here to download email tips (PDF)

Email Case Study

Altech - Aluminium Technology

Contact Us

For more information on any of the lists or to talk about our services, please give us a call on (09) 636 1300 or Click here for us to contact you


Brent Martin, Debbie Martin, Stephanie King
Martin Consultants

Martins Auckland Office 44 Selwyn Street Onehunga Auckland Phone: 09 636 1300 auckland@martins.co.nz

Martins Waikato Office 55 Cowley Drive Leamington Cambridge Phone: 07 823 0410 waikato@martins.co.nz

This email was sent to $[email_address]
If you do not wish to receive further Martins quarterly email correspondence,
please click to unsubscribe and accept our apologies for any inconvenience caused.

mail by Martin Consultants