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May 2007
 Hi There,
Welcome to our Autumn e-newsletter. We have some vital information
about the new SPAM legislation and how that will affect your
marketing. For more details read on...
Our e-news features:
Selection Fee Increase - 1st June
After holding our price for 5 years, our selection fee will change
from $100.00 to $150.00 on the 1st of June. This fee is per order and
is not related to the number of lists you purchase.
Click here to view our pricing information
Yellow Pages out of Business Data
 As
of April 1st 2007, Yellow Pages no longer sell business data. They will
continue to provide validation services and telematching for consumer
data.
To fill the gap left by their retirement, Martins have launched a new brand of data - Martins Basic. These records will be non-personalised and will provide basic mailing and telemarketing data. Details of Martins Basic are:
 $0.35c per record + GST- $100.00 Selection Fee (per order)
- Company Name
- Postal Address
- Post Code
- Telephone Number
- Generic Name - ("The Manager")
- Type of Business
- ANZSIC Code
Click here to view our full range of data
Click here link to view price matrix on our website
Featured Lists
NZ Building Companies
Targets Managers and Owners of Building Companies - including Master
Builders, Commercial, Industrial and Residential Building Companies.
This comprehensive and well maintained database has 2310 contacts.
Click here to see our NZ Builders fact sheet
Architects
 Registered
Architects within Architectural & Multi-disciplinary Practices.
Involved in designing, specifying, creating working drawings &
specifications of Commercial, Industrial & Residential
constructions. This list has 1259 contacts.
Click here to view our Architects Fact sheet
Structural Engineers
This database targets Consulting Structural Engineers within
Consulting Engineering Practices and Local Government. They are
involved in designing and specifying foundations, beams or calculating
the strenght of specified building components. 580 Contacts NZ wide.
Click here to view our Structural Engineers fact sheet
New Zealand
Function & Conference Co-ordinators
This list targets the person that co-ordinates functions, events and
conferences in the largest companies in NZ by staff number. We have
2729 contacts nationwide.
Click here to learn more about our Functions and Conference organisers List
Human Resource Managers
This list contains 1128 contacts who are responsible for Human Resource decision making with corporates.
Click here to view our Human Resources fact sheet
 Office Managers
We have a database targeting Office/Administration and Practice
Managers at companies with 15 or more staff. This list currently
contains 844 contacts with 780 email addresses.
Click here to learn more about out Office Managers list
 CEOS List
This list is targeted at the most senior executive in NZ's largest
companies. This database contains over 3900 influential contacts.
Click here to view our NZ CEOS fact sheet
Senior Decision Maker Database
This database targets our most Senior Contact at companies across
all industries. Typically targets the Director, Owner, Senior Partner,
General Manager, Branch Manager. Selection can be refined by core
business, ANZSIC, Staff size or Region.
Click here to view our Decision Maker list fact sheet
Marketing Managers
 Targets Marketing or Sales & Marketing Managers within large Corporations and Companies across New Zealand
Click here to learn more about our Marketing Managers Database
More Lists
 SPAM Act
The Unsolicited Electronic Messages Act 2007 will become law early
September of this year. Any company undertaking eMail Marketing or SMS
texting will be affected. We have spent the last 2 years following and
studying this Act so we would be ready for it. If you would like to
find out more about this Act & how it may affect you and the way
you currently do business.
Click here to read Martins guide to the Unsolicited Electronic Messages Act
If you would like to discuss how this
would effect the marketing of your business
Click here to contact you
 Consolidating Different Databases
With the SPAM Act just around the corner and the new Post Code
regulations happening in July of next year, it is becoming more
important than every to bring all of your separate customers databases
together into one file. If you have already done this - well done you
are in a good space for September when the SPAM Act comes in.
If you have still got your customer data in different
spreadsheets/databases you will need to think how you will handle
Unsubcribing customers from receiving your email marketing. The danger
is, you remove the person from one database but they are left on
another - this can easily happen when you are running a customer
database and a separate prospecting database.
 Also
it is the quickest way to have duplicate records of the same person or
company. Nothing makes you look worse in the eyes of your customer if
you send them multiple copies of the same message - you may even have
two different spellings of their name.
Golden Rule #1 of database management is to have a single customer view.
View the Marketing Associations Best Practice Guidelines for Database Management
 Contact Us
For more information on any of the lists or to talk about our services, please give us a call on (09) 636 1300
or Click here to contact you
Brent, Debbie and Stephanie
Martin Consultants
Martins Auckland Office
44 Selwyn Street
Onehunga
Auckland
Phone: 09 636 1300
auckland@martins.co.nz |
Martins Waikato Office
55 Cowley Drive
Leamington
Cambridge
Phone: 07 823 0410
waikato@martins.co.nz |
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