Martins
Business to Business Databases since 1989

March 2008

Hi Marketer,

Haven't we had the best summer?

Business has been great since we started back from the christmas break - in fact it was our busiest January since we started 19 years ago.

We have noticed that our clients have become very specific as to who they want to target via direct marketing - a definite maturing of the Direct Marketing industry and a desire to achieve measurable results.

The dust has settled from the introduction of the Unsolicited Electronic Messages Act 2007 and although companies using email marketing need to be aware of what is required - a common sense approach will ensure that this medium will continue to grow.

In this issue...

Corporate Conferencing

Companies are looking at their Conference and Functions requirements for the coming year - Martins have some great lists to ensure your venue lands on the desk of the right person:

New Zealand Function
& Conference Co-ordinators

This list targets the person who co-ordinates functions, events and conferences in the largest companies in NZ by staff number. We have 2817 contacts nationwide.

Click here to learn more about our Functions and Conference Co-ordinators list

Associations Database

This database targets the Chief Executive of Industry and Professional Associations, Federations, Institutes and other similar organisations. These associations generally have large membership bases and need to run conferences. This database currently has 374 contacts.

Click here to learn more about our Associations database

Franchises

Targets Franchise Managers at Head Offices of Franchised Chains - across Food, Retail and Service industries. This database currently has 112 contacts.

Click here to learn more about our Franchises list

Professional Conference Organisers (PCOs)

Professional conference organisers (PCOs) manage conferences and events on a full-time basis so are an excellent target market for people wishing to promote venues. This database currently has 143 contacts nationwide.

Click here to learn more about our Professional Conference Organisers list

Chief Executive Officers

This database targets the Chief Executive Officer/Managing Director or General Manager of large corporations and companies. 4327 contacts.

Click here to learn more about our Chief Executive Officers list

Personal Assistants & Executive Assistants

Targets Personal Assistants/Executive Assistants to Senior Executives within Corporates and Government Departments. 1105 contacts nationwide.

Click here to learn more about our Personal Assistants & Executive Assistants list

Human Resource Managers

This list contains 1267 contacts nationwide who are responsible for Human Resource decision making within corporates.

Click here to view our Human Resources fact sheet

Construction Databases

Martins have some great lists to ensure your information lands on the desk of the critical person:

Builders

Managers and Owners of Building Companies - includes Master and Registered Builders. Covers commercial, industrial and residential building. 2669 contacts.

Click here to learn more about our Builders list

Group Home Builders

This is a subset of the above builders list that targets only group home residential building companies. Includes Managers and Owners of Group Home Building Companies. 362 contacts nationwide.

Click here to learn more about our Group Home Builders database

Building Certifiers/Inspectors

This database targets Building Inspectors in local government and Building Certifiers in private practice. We have 191 of these important people to keep aware of new products or changes.

Click here to learn more about our Building Certifiers/Inspectors list

Interior Designers

Interior Designers within Interior Design or Architectural Practices. Includes commercial and residential Designers. This list currently has 499 contacts nationwide.

Click here to learn more about our Interior Designers list

More Lists

Postage Price of Larger Envelopes to Rise on March 28th

NZ Post are increasing the postage prices for larger envelopes at the end of March. Specifically these are the C4 envelopes (that fit a standard A4 letter flat) and the larger foolscap envelopes

The new prices will be:

C4 Envelopes = $1.50
Foolscap = $2.00

Currently you can post these for $1.00. The bulk mail discounts still apply so the difference between full price and using bulk mail (GoFlexible) is now substantial (less than half the price)

Click here to learn more about the pricing changes on the NZ Post Website

Four Months to New Post Codes Rules & Discounts 

The two years lead time is nearly up with big changes to the way we post happening on 1st July 2008.

If you are not aware of these changes you can read more on the NZ Post website or feel free to contact us for an informal chat.
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Contact Us

For more information, or to talk about our services, please give us a call on (09) 636 1300 or Click here for us to contact you


Brent Martin
Director
Martin Consultants



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