|
 March
2007
Hi $[first_name],
Business is booming
again, and we wanted to offer you the
opportunity to put your marketing budget to good use, by buying a
database or two. You may also want to send an email message to your
clients, or make your own database fully compliant by using our Post
Coding service.
Our e-news features:
Redesigned Website
Launched
 Check
out our NEW
WEBSITE at www.martins.co.nz
it's got all the databases we have available as well as
the full range of services we offer.
Some of the features of our new website:
Martins Featured Lists
 Schools &
Tertiary Institutions
Principal or Purchasing
Officer at Schools and Tertiary Institutions. This list contains 2567
records.
Click
here to view our Schools data sheet
Function &
Conference Co-ordinators
 This
list targets the person that co-ordinates functions, events and
conferences in the largest companies in NZ by staff number. We have
2729 contacts nationwide.
Click
here to learn more about our Functions and Conference organisers list
Associations
 The
Executive Director, Chief Executive, Secretary, etc of Industry and
Professional Associations, Federations, Institutes and other similar
organisations. This database contains over 350 influential contacts.
Click
here to view more facts on our Associations list
Information Technology
Managers
The IT, IS or MIS Manager
or person responsible for IT Decisions for large Corporates and
Companies. We have 1128 contacts.
Click
here to learn more about our IT Managers database
 Builders
Managers and Owners of
Building Companies - includes Master
Builders. Covers Commercial, Industrial and Residential Building
Companies. This database has 2300 contacts.
Click
here to view our NZ Builders fact sheet
Sports Clubs
 We
have developed a non-personalised database of
nationwide Sports Clubs. This list contains 1570 records.
Click here to view
our Sports Clubs data sheet
Franchises
Franchise Managers at
Head Offices of Franchised Chains etc. As
Franchises can have good buying power we find that this is list has
good ability to multiply contacts.
 Click
here to view our Franchise data sheet
CEOS/Managing Directors
This list is targeted at
the most senior executive in NZ's largest
companies. This database contains over 3900 influential contacts.
Click here to view
our NZ CEOS fact sheet
Interior
Designers
Principal Designer or
Managing Partners or Directors within Interior
Design Practices. Mix of Commercial and Residential Designers. This
list contains 1570 records.
Click here to view
Interior Designers fact sheet
Building
Inspectors/Certifiers
Building Inspectors in
Local Government and Building Certifiers in
private practice. We have 185 contacts in this database.
Click here for
Building Inspectors/Certifiers fact sheet
 Structural Engineers
Consulting Structural
Engineers within Consulting Engineering
Practices and Local Government. We have 580 contacts nationwide.
Click here to view
our Structural Engineers fact sheet
Building Merchants
Building Hardware Supply,
Timber Merchants or Plumbing Merchants.
This database contains over 600 contacts.
Click here to view
our Building Merchants fact sheet
Unsolicited Electronic
Messages Bill
 This
Bill aims to prohibit the sending of unsolicited electronic messages
(in the form of emails, text messages, or instant messages) of a
marketing nature. It aims to provide a legislative basis to combat the
growth of spam. If you are involved in direct marketing in any way then
you should be aware of this bill. It has passed its third reading at
the end of February and The Act will come into effect six months after
royal assent, which is expected to be 1 September 2007.
If you would like to
discuss how this would effect the marketing
of your business Click
here
for us to contact you
Addressing Standards
Presentation
 NZ
Post have made a number of changes to their addressing standards. If
you maintain a database
or send mail
you should be aware of how to write addresses correctly.
We have made a powerpoint
presentation that summarises the main points to remember.
Click
here to download
the Addressing presentation (500Kb)
How to Mail Merge
Presentation
 Not
everyone realises how simple it is to mail merge using Microsoft Word -
Producing personalised letters and Labels from a database or Excel
spreadsheet.
We have made a Powerpoint
presentation to step you through the ins
and outs of doing a mail merge. This will enable you to easily send
professional looking personalised letters to your clients or potential
customers.
Click
here to download
the Mail Merge Presentation (680Kb)
Email Case Study
PLYCOSELECT
|
|
Industry:
Building/Construction Industry
Target:
Architects, Architectural Designers & Engineers - 2412 contacts
Campaign Aim:
To launch a new range of
Interior & Exterior doors - Contempo. To drive traffic to the
Website and generate requests for hardcopy brochures.
Click Throughs:
Total click-throughs 23.5%
16.5% (401 Click-throughs)
7% (Brochure Requests)
Click
here to PLYCOSELECT Website
|
Client
Comments:
"Targeting
the Architecture and Specifier market is always difficult. With Martins
Databases we were able to develop a cost effective way that enabled us
to get our new range directly in front of our target audience. The
result was outstanding with the interest and leads gained from this
exercise exceeding our expectations"
Rob Deed, Brand Manager
PLYCOSELECT
 Contact
Us
For more information on
any of the lists or to talk about our services, please give us a call
on (09) 636 1300
or Click
here
for us to contact you
Debbie Martin
Director
Martin Consultants
Martins
Auckland Office
44 Selwyn Street
Onehunga
Auckland
Phone: 09 636 1300
auckland@martins.co.nz
|
Martins
Waikato Office
55 Cowley Drive
Leamington
Cambridge
Phone: 07 823 0410
waikato@martins.co.nz
|
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