June 2009

Hi $[first_name],

The financial climate is very similar today to the way it was in 1989. We've learned through the years to be the best we can by providing accurate databases and spectacular email campaigns.

ANZSIC's - the Key to Prospecting

ANZSIC codes (Australian & NZ Standard Industrial Classification) enable you to group customers into their core businesses - ie all types of manufacturing.

There are big advantages in having customer databases coded with these codes. If you need to target specific industry sectors for your clients, or for particular product users, these codes can ensure you target the right companies the first time.

Statistics NZ and their Australian equivalent use these codes when they release business data demographics. In 2006 there was a major revision which includes some of the newer web related industries.

Martins data uses both the old (1996) and the new codes (2006) and we can add ANZSIC codes and Core Business Descriptions to your database or your client databases. This will enable you to analyse more fully industry response from client campaigns.

Click here to find out more about enhancing your data

Statistics NZ have a really neat online tool for finding the right ANZSIC codes

2009 Winter Conference Season

If you have been utilising the quieter months to complete refurbishment of your rooms and conference facilities, now is the time to reveal your new look and ensure your property is part of the 2009 Winter Conference Season for the Corporate market.

Direct Marketing through either mail or via email is an essential part of how businesses promote their services and products. One of the most important factors for success is having an accurate and targeted mailing list that reaches your intended audience.

Martins have a nationwide Corporate database, targeting Functions and Conference Co-ordinators which we can split into regions, if you prefer. When you combine this with our databases for Associations and also Franchises you create a powerful target market for your sales strategies.

Martins can create your own email campaign using your images and text and our Corporate databases - we are also happy to incorporate your existing client database as well. Email marketing allows you to reach the decision maker and profile your property's makeover as well as making them aware of your 2009 Conference and Room rate specials.

In this issue...

• Featured Lists
• Data Enhancing
• Email Marketing
• Contact Us

Featured Lists

IT Managers

The IT, IS or MIS Manager, CIO or CTO or person responsible for IT Decisions for large Corporates and Companies.

Click here for more information on our IT database

Lawyers

This database targets Lawyers, Barristers and Solictors at legal practices.

Click here to learn more about our Lawyers database

Marketing Managers

The Marketing or Sales & Marketing Managers or person responsible for Marketing within large Corporations and Companies.

Click here for more information on our Marketing Managers database

Schools/Education

We have various databases in the education sector, including Primary, Intermediate and Secondary schools as well as Universities and other Tertiary education.

Click here to view our education databases

New Zealand Function
& Conference Co-ordinators

This list targets the person who co-ordinates functions, events and conferences in the largest companies in NZ by staff number. We have 2775 contacts nationwide.

Click here to learn more about our Functions and Conference Co-ordinators list

Franchise Head Offices

Franchise Managers at Head Offices of Franchised Chains. 104 contacts nationwide.

Click here to learn more about our Franchise Database

Associations Database

This database targets the Chief Executive of Industry and Professional Associations, Federations, Institutes and other similar organisations. These associations generally have large membership bases and need to run conferences. This database currently has 384 contacts.

Click here to learn more about our Associations database

Registered Architects

Registered Architects within Architectural & Multi-disciplinary Practices. Involved in designing, specifying, creating working drawings & specifications and project management of Commercial, Industrial & Residential buildings.

Click here to learn more about our Architects Database

Architectural Designers

Covers NZCD qualified Designers and ADNZ Members. This list currently has 1323 contacts nationwide.

Click here for more information on our NZ Architectural Designers

Builders

Managers, Owners and Builders at Building Companies - includes Master Builders. Covers Commercial, Industrial and Residential Building Companies. Currently has 2963 contacts.

Click here to learn more about our Builders list

Property Managers

Property Managers / Owners and Developers of large commercial property portfolio's - includes Insurance Companies, Banks etc. Includes Shopping Malls, Government Properties.

Click here to learn more about our Property Managers database

Click here to view all Martins databases

Data Enhancing

• Staff Numbers
• Core Business Description
• ANZSIC Code (Australian & NZ Standard Industrial Classification)
• Company Number (Companies Office)
• Date of Incorporation
• Add new Executives with job titles
• Email Addresses
• New post codes (for bulk mail discounts)

To find out more about our Data Enhancing Service click here

Email Marketing

Email marketing is the most measurable form of advertising in the marketplace.
It enables the person receiving the email to gather information about your services or products, before making an informed decision. It allows potential customers to check out your website for product information, and encourages them to click through to ask for further information to be mailed to them, or to ask for a phone call to speak to you.

Here at Martins we are closely associated with the NZ Marketing Association and ensure our email messages are fully compliant with the current SPAM Legislation.

Our databases have a List Warranty, which is an initiative by the Marketing Association to ensure that the database you buy is compliant with New Zealand laws and best practice.

Tips on writing good Email copy

Click here to find our more about our email marketing services

Contact Us

We look forward to working with you to provide accurate contacts for
your company database to expand your marketing reach.  

For more information, or to talk about our services,
please give us a call on (09) 636 1300
or (07) 823 0410 or Click here for us to contact you

Brent Martin, Debbie Martin & Stephanie King
Martin Consultants

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