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Marketing
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June 2006
Hi Data User,
Wow - half the year gone already! Winter is a great time for direct
marketing - must be more time to read. Certainly the cold months have
always been our busiest time and this year is proving to be no
exception.
We have some Feature Lists that we would like to tell you about and
some important information on upcoming Legislation & industry
changes
that you need to be aware of.
Featured Lists
CEO's and Managing
Directors List
This list is targeted
at the most senior
executive in NZ's largest companies.
- 2810 Mailing &
Telemarketing Records
- 2672 Email, Mailing
& Telemarketing
Click here for more information on
our CEO's and Managing
Directors List
Sales/Marketing Managers
List
Also targets NZ's largest
companies and identifies the person who is
responsible for Sales/Marketing.
- 1404 Mailing &
Telemarketing Records
- 1304 Email, Mailing
& Telemarketing Records
Click here for more information on
our Sales/Marketing
Managers List
PCO's - Professional
Conference
Organisers
This list has just been
updated and includes companies that specialise
in organising conferences and events on behalf of Corporates.
- 133 Mailing &
Telemarketing Records
- 133 Email, Mailing
& Telemarketing Records
Click here for more information on
Professional Conference
Organisers
NZ Building Companies
Includes Commerical
&
Residential Building Companies and Group Builders.
A very comprehensive
and well maintained database.
- 2265 Mailing &
Telemarketing Records
- 1593 Email, Mailing
& Telemarketing
Click here for more information on
our NZ Builders
NZ Architectural
Designers
Covers NZCD qualified
Designers and ADNZ Members
- 1141 Mailing &
Telemarketing Records
- 981 Email, Mailing
& Telemarketing Records
Click here for more information on
our NZ Architectural
Designers
NZ Plumbers Includes
Registered Master
Plumbers & Gasfitters
- 1199 Mailing &
Telemarketing Records
- 695 Email, Mailing
& Telemarketing Records
Click here for more information on NZ
Plumbers
More Lists…
NZ Post - Post Code
Changes
NZ Post is changing
all of the 4 digit post
codes currently in use. These changes will be announced to the general
public in June. The old Post Codes will be phased out over the next two
years and by June 2008, only the new post codes can be used. This will
affect any companies sending out bulk mail.
SPECIAL OFFER FOR
MARTINS CLIENTS
- UPDATE YOUR OLD POST
CODES AT NO CHARGE
Martins have a special
offer for our customers. We will convert your
existing old post codes to the new post codes - at no cost to you. Tell me
more...
If your database doesn't have Post Codes, we can create these
for you. We can also clean and enhance your address fields to bring
them
up to NZ Post Standards.
P.S. Don't forget that we have a large,
specialised business database which we can add to your current
database.
Click here to find out more about
postcode changes
Unsolicited Electronics
Message Bill
This Bill should be
passed into Law by the end of this year. It is
currently at submissions stage and we have included a link through to
the
Marketing Associations submissions that Martins were involved
in.
This Bill will effect email messages as well as SMS (Txting).
It is designed to bring us into line with our trading partners
particularly Australia. Although it is unlikely to slow down the deluge
of
emails originating from overseas, it will serve to regulate the NZ
market.
Currently the eMarketing Networks (part of the Marketing Association) 6
Guiding Principles for eMail Marketing is the country's de-facto
regulator.
6 Guiding Principles
Unaddressed Mail Code of
Practice
In an effect to deflect
Local
Governments from creating Bylaws to control unaddressed mail that comes
into peoples letterboxes, the Marketing Association has created a Code
of
Practice for the industry. A complaints hotline has also been
established
for members of the public to use.
It has been suggested that personalised, addressed mail will
increase as a result of the current issues around unaddressed mail.
Click here to find out more about the
Code of
Practice
Contact
Us
For more information on
any of the lists or to talk about our services,
please give us a call on (09) 636 1300 or Click
here for us to contact
you
Debbie Martin
Director
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