April 2010

Hi Data User,

So this e-news features:

• Data Enhancing - we can clean and correct your database, so you don't have to start from scratch
• Featured List - Nationwide Function & Conference Co-ordinators Database - More contacts and better coverage though-out the country
  
• Selection Fee to rise - special offer 'till June 2010
• Email Case Study - Herman Pacific
• Emailing - E-newsletters how we can help
• Quick Tips for successful Email newsletters

Data Enhancing

Let us increase the value of your own existing customer database by adding important new data fields such as:

• New contacts (by job title)
• Email Addresses
• Staff Numbers
• Description of Business
• ANZSIC Code (standard Industry codes used by Government Agencies)
• Company Numbers (from the NZ Companies Office)
• Date of Incorporation
• Website addresses
• Addresses (Postal & Street)
• Post Codes

Click here for more information on Data Enhancing

Featured List

Conference Database

Now that the Corporate Conference market is showing positive signs of recovery, businesses are returning to company events and more than ever seek value for money.

Our Corporate databases which specifically target the Functions and Conference Co-ordinators offer you direct access to these important decision makers.

Whether you are profiling your property and creating brand awareness or you have exclusive opportunities for Corporates; personalised direct marketing either by mail, email, or a combination of both ensures your venue will be a valuable consideration when conference decisions are being made.

Currently we have around 3000 Conference Co-ordinators nationwide - with 1100 in the Auckland region. Over 95% of these records include an email address.

Learn more about our Conference Co-ordinators Database

Selection Fee to Rise - Special Offer

Our Selection of $150.00 per order is due to rise to $200.00 per order on the 31st May 2010.

What is a Selection Fee? Unlike many other List Owners, Martins do not have minimum quantities (typically 1000 records plus). As we have very specialised lists, we can often have low numbers so we have a Selection Fee instead. This covers the time to run counts, pull the data and supply (normally via email). $200.00 is still at the lower end of the market for a Selection/Set Up fee.

Email Case Study -
Herman Pacific

"This email channel enabled us to target the right audience with important news and information from Herman Pacific. We were impressed with the opened rates - it was a very useful branding exercise"

Scott Millar
Business Support Manager
Herman Pacific

Emailing - E-newsletters how we can help

Email marketing is easy, fast, in-expensive and, in most cases, yields the highest ROI. We can help with sending your email message utilising our many years of emailing experience giving you the benefit of answers to the following questions:

• What subject lines get the best open rates?
• Are there any words that I should avoid?
• How long should our email be?
• When is the best time of the day to send our email?

It's also advisable to use multi-channels e.g. send a postcard, then an email to remind people of an upcoming event, or the launch of a new product. Send a confirmation letter and product information they have asked for, followed by a voice message asking if they have received it. When you tie everything together, you'll get a powerful reinforced campaign.

Martins can send your email newsletter with our specialised software which tracks click-throughs, open rates, forwards to colleagues, and unsubcribes. We provide full in-depth reporting in Excel spreadsheets, which will give you all the facts you need to measure your marketing message.

Click here for further information or for us to give you a call to discuss your marketing message.

Quick tips for successful Email newsletters:

• It's all about the reader, not you. What's in it for the reader? Benefits, information relevant to their role?
• Think about your competition - not your business competition, but the competition for their eyeballs and their time to read your news.
• Include bullet points of what's in your e-news and a click-through to that part of the message - so they can only read what they want.
• Headlines aren't enough - have the most interesting part of the news in the email and the remainder linked to your website for "the whole story". e.g. Case Studies, or product features
• Have a goal, what do you want to convey to your prospects - try not to have too much information in your message.
• Have click-throughs to drive customers to your website for further information - and make sure you can track this information - it makes your emails measurable, and enables you to analyse what your client is really interested in.

Click here if you'd like to discuss content for your e-news and we'll give you a call to help out.

Contact Us

For more information, or to talk about our services, please give us a call on
(09) 636 1300
or Click here for us to contact you


Martins Ltd

mail by Martin Consultants