News and Events

Newsletters

Martins publishes a quarterly eNewsletter with special offers, details of new lists and changes in the marketing world.

Please make sure you subscribe to our email newsletter to be kept up-to-date!

Here are a selection of previous newsletters (Newsletters open in new window)
Martins eNews May 2011
Martins eNews October 2010
Martins eNews April 2010
Martins eNews September 2009
Martins eNews June 2009
Martins eNews October 2008
Martins eNews March 2008
Martins eNews September 2007
Martins eNews May 2007
Martins eNews March 2007
Martins eNews September 2006
Martins eNews June-July 2006

Please note that offers or information contained in previous email newsletters may no longer be current. Subscribe to our email newsletter to be kept up-to-date!

LATEST NEWS

31 May 2010
Selection Fee Rise
Our Selection of $150.00 per order is due to rise to $200.00 per order on the 31st May 2010.
What is a Selection Fee? Unlike many other List Owners, Martins do not have minimum quantities (typically 1000 records plus). As we have very specialised lists, we can often have low numbers so we have a Selection Fee instead. This covers the time to run counts, pull the data and supply (normally via email). $200.00 is still at the lower end of the market for a Selection/Set Up fee.

19 August 2009
Decision Tree for Complying with The Unsolicited Electronic Messages Act 2007
It has been nearly 2 years since this Act became law and we are still finding a high level of misunderstanding & confusion over whether businesses can email or not. We thought it would be helpful to provide a graphical guide to the Act in the form of a Decision Tree that you can follow down using the questions and Yes/No responses in the form of a PDF.

It is our interpretation of the Act drawing on our very hands on involvement with the Act prior to and after it's introduction in September 5, 2007.

The PDF is best viewed at 200% +. We hope it is helpful.
Download the Martins Databases Decision Tree for Complying with The Unsolicited Electronic Messages Act 2007 PDF

13 January 2009
Martins Turns 20
2009 is a significant year for us at Martins as it marks our 20th birthday.Started after the sharemarket crash in the late 1980's (1989), the market we worked in was a very different place.

This was pre Windows - our first database was written in MS Dos. Computers were expensive and uncommon. The World Wide Web was years away. Direct Marketing was very much in it's infancy in NZ, in fact, if you mentioned the term "Mailing Lists" at a dinner party you would be met with blank expressions.

We would like to take this opportunity to thank our clients for your support over the last 20 years - we are still actively working with clients that we have dealt with since we started.

Also a big thanks to our staff, especially our long serving staff (Stephanie King, our GM has been with us for 15 years).
We look forward to the next 20 years.

14 August 2008
Martins Issue NZ Post SOAs- Statement of Accuracy Certificates
Martins can issue you with a Statement of Accuracy, required to qualify for Volumepost discounts with NZ Post. We can also help get your data up to the standard required by NZ Post - at present this is a match rate of 85% to the PAF (Postal Address File).

Many clients are shocked to see their SOA rate at around 60%, which can be caused by a number of data issues including having old post codes and incorrectly formatted address fields.

To obtain the best SOA score for your data and enable your business to get full NZ Post bulk mail discounts talk to us today.

10 April 2008
NZ List Warranty Register
Martins are proudly announced as an Inaugural List Warranty Register registrant - transparent assurance of the quality of our lists.

The List Warranty Register, administered by the New Zealand Marketing Association, is a transparent assurance by List Owners that they are compiling, using and/or maintaining lists in a fashion that is compliant with the Privacy Act 1993, particularly name suppression, and the Marketing Association's Codes of Practice and Best Practice Guidelines.

List Owner companies complete a warranty contract. By signing the warranty, the company agrees to comply with the warranty conditions. Providing the Marketing Association is satisfied that the company fulfils the required warranty conditions, the List Owner will be accepted as a LWR registrant. Once accepted, the List Owner can communicate their status to their prospective List Users. Verification that a database is LWR approved can be checked on the Marketing Association website.

Source: The Marketing Association of NZ. Read the full article on The List Warranty here..

12 December 2007
New Databases
We are now pleased to be able to offer a NZ wide Web Designer database.
We also now have a database of Hire Companies.

12 September 2007
Martins Email Data Policy:
When we supply email addresses, we supply them under Inferred Consent and/or Deemed Consent - that is, there exists a prior business relationship, the information being sent to the recipient is relevant and relates to their industry or job role. The email address may also be conspicuously published - ie on a company website.

Relevancy is reasonably subjective but as many of our databases are very specialised and targeted, this is typically not difficult for us to gauge. There are also other elements of an email message that we need to be sure are included under the new Unsolicited Electronic Messages Act 2007.

There are also other elements of an email message that we need to be sure are included under the new Unsolicited Electronic Messages Act 2007 - namely an Unsubscribe and clear identification of who is sending the email.

It is against the Law to send an email without an Unsubscribe.

We will only supply our email data if we know who will be sending out the email message and that it will fully comply with the new Act. We provide this emailing service, and there are also a number of other firms who specialise in sending out emails on your behalf.

1 September 2007

Spam Bill Passed

The Unsolicited Electronic Messages Act bans unwanted emails and texts and requires senders of commercial messages to include accurate sender information and an unsubscribe option.

Media release 28 February 2007

InternetNZ (The Internet Society of New Zealand) welcomes the Unsolicited Electronic Messages Act 2007, which passed its third reading last night. The Act will come into effect six months after royal assent, expected to be 1 September 2007.

We thank MPs, particularly Communications and IT Minister David Cunliffe and members of the Commerce Select Committee for seeing through the Unsolicited Electronic Messages Bill, which helps fight Spam both in email and other forms. says InternetNZ Vice-President David Farrar

The law will give the enforcement agency, within the Department of Internal Affairs, the power to tackle spammers located in New Zealand. New Zealand is one of the last OECD countries to have an anti-spam law and can now play its part properly as a global citizen in the fight against spam. It also allows the enforcement agency to work with international counterparts to help close down and prosecute the worst global spammers.

InternetNZ executive director Keith Davidson says spam is a serious cost to both business and consumers. It clogs up inboxes, wastes time and resources, and is a vector for scams and malicious software.

This law will not stop spam. If only it was so easy! But it will play a useful role in ensuring NZ based spam is minimised, and that spammers don’t migrate to New Zealand. said David Farrar.

InternetNZ would like to acknowledge the work of David Harris, ex-InternetNZ councilor, who worked tirelessly to promote the need for legislation for New Zealand and took a lead role in anti-spam education.

The six month period before the Act becomes active will give businesses time to understand precisely what spam is and ensure their electronic marketing abides by the new rules. InternetNZ will be working with the Government, business groups and ISPs to facilitate understanding of the law.

InternetNZ has refreshed the anti-spam website stopspam.org.nz, which provides a central resource for consumers about spam and how to deal with it.

InternetNZ, in conjunction with the Telecommunications Carriers' Forum, the Marketing Association and the ISP Association (ISPANZ), is also finalising the ISP Spam Code of Practice, which will outline ISP obligations and spam complaint handling procedures. This Code is about to be released for public consultation, timed to come into play at the same time as the Act.

For more information contact: Keith Davidson, Executive Director, InternetNZ 021 377 587 keith@internetnz.net.nz

David Farrar Vice-President, InternetNZ 021 940 045 or 027 447 0216 Email: david@farrar.com

28 February 2007
Did you know that Martins offers a post coding service. This enables you to qualify for bulk mail discounts with NZ Post.

11 November 2006
Martins are now proud to offer a Master Franchise list for targeting of Franchise Head Offices

OLDER NEWS

10 October 2006 Martins are proud to announce a new Veterinarians list.

October 2003 Martins feature on email marketing from the New Zealand Marketing Association Magazine.
When we started our database and mailing list business 14 years ago, we were often explaining what mailing lists were and how to use them!
Today our industry has been changed forever by the advent of the Internet and more importantly...Read full article... (PDF 300kb)

LINKS

Department of Internal Affairs Anti-Spam Website

Guide to the Privacy Act

Marketing Association News

Marketing Association website

New Zealand Post

Auckland Office
Ph 09-636 1300
Fax 09-636 1400

Waikato Office
Ph 07-823 0410

info@martins.co.nz

Auckland Office - 11c Jordan Avenue Onehunga Auckland 1061 - PO Box 13393 Onehunga Auckland 1643
Waikato Office - 17 Cowley Drive Leamington Cambridge 3432
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