Profile of Martins

April 2007

B & D Martin Consultants Ltd (MARTINS) was formed in 1989 by Brent Martin who has a Bachelor of Architecture degree from Auckland University and who has worked in Architectural practices.

With this background in the Building Industry, in the first 2 years of business the database grew to include Architects, Interior Designers, Architectural Designers, Structural Engineers, Civil Engineers, Mechanical Engineers, Electrical Engineers, Kitchen & Bathroom Designers and Building Companies.

Progressively, businesses have moved toward increasing their Direct Marketing spend as companies implement CRM (Customer Relationship Management) software and PC’s have become cheaper. Accurate, quality data is what fuels these CRM systems and the ability to purchase these direct from Martins, with constant updates make sound business sense.

For the last 5 years Martins have been collecting email addresses and currently have one of the most comprehensive business email databases in New Zealand.

Mission Statement

Our aim is not to have the largest database – it is to have the best. We target specialist industries and ensure we have accurate data and wide coverage.

Main Products & Services

Databases– B2B

Our data is divided into distinct speciality areas:

Specialist Areas

Building Industry – Specifiers and Trades
Education Sector – Schools, Tertiary & Private Training Establishments
Hospitality Sector – Motels, Hotels, Conference Venues
Corporate Sector - Top 2000
Property Industry – Property Managers, Real Estate Agents, Property Developers

Selection Criteria

Martins List code
Profession/Trade
ANZSIC – Australian & NZ Industry Classification
Staff Numbers
Job Titles
Regional
Post Code
Suburb

Data Format
We would normally supply data in an Excel format. We can supply in virtually any standard format to suit your client

Delivery
Counts - In most cases we can have a count back to you on the same day.
Orders - We can also deliver data within 24 hours if required (emailed)

Source of Data
Raw Source: Public Registers (Architects, Engineers etc), Associations, Websites, Public Directories
Main Source: Telephone surveys, (Tele-checking), GNA,s (Gone no Address), Emails, Client Feedback

Deliverablity - 98%

Email Marketing

Design of HTML Message – links, land pages, hosting PDF’s
Sending of Emails – optimum times, days
Managing Unsubscribes
Reporting – who clicked what

Email Marketing: Click here for Pricing details
Email Case Studies: For recent case studies, please contact us.

Client Comments

“The value of having a strong, relevant message for your target audience and an efficient cost-effective means of deploying that message cannot be overstated. We have had nothing but positive feedback from this campaign – thanks to Martins for their professional approach to these projects”
- Grant Williams – Business Development Manager, Gerard Roofs

“Very impressed with the accuracy of the email addresses and data provided by Martins”
- Sue Kerins, General Manager, Tongariro Lodge

“Martins were very efficient in terms of information we were wanting to present. They presented it in such a way that it looked very professional. They understand email marketing very well and worked with us to define our target market, making the email more effective".
- Richard McGechie, Marketing Manager, Dynex Extrusions Ltd

Summary

We have always looked for repeat ongoing business with our clients. This is achieved by making sure our data is very current and is the best we can make it. It is easy to sell data once but to sell it year after year to the same clients requires accurate data that works.

Martins are not the biggest list owner in the NZ market but we have steadily grown our lists over the years, ensuring we have the necessary resources in place to maintain them.

Auckland Office
Ph 09-636 1300
Fax 09-636 1400

Waikato Office
Ph 07-823 0410

info@martins.co.nz

Auckland Office - 44 Selwyn Street Onehunga Auckland 1061 - PO Box 13393 Onehunga Auckland 1643
Waikato Office - 55 Cowley Drive Leamington Cambridge 3432
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